Trying to trademark a meme? OK boomer.

First came the “OK boomer” memes on social media. Then came the T-shirts, phone cases and other merchandise emblazoned with the viral retort. Now, get ready for an all-out war at the US Patent and Trademark Office and a possible television series using the phrase.

On November 11, Fox Media filed a trademark application for a TV show called “OK boomer,” one among a handful of applicants hoping to secure rights to the phrase hurled by Generation Z and millennials to older people who don’t understand their positions on various issues and anyone issuing condescending remarks.

(This month, Chloe Swarbrick, a 25-year-old New Zealand lawmaker, even used it in Parliament to respond to a heckler during a debate on a zero carbon bill.)

At least five current trademark applications are pending for the phrase, according to the federal office’s online database.

"OK boomer" has become the catch-cry of a generation - and some hope it will be big business, too.
“OK boomer” has become the catch-cry of a generation – and some hope it will be big business, too.Credit:via Shannon O’Connor

Fox Media said in its application that it wanted to use it for an “ongoing television series featuring reality competition, comedy, and game shows.” A spokeswoman for Fox Media, Alex Gillespie, said on Tuesday that the company had no comment about the filing. A spokeswoman for the federal patent office, Julianne Metzger, said the office “does not comment on trademark applications.”

Separate applications filed October 31 (by a man named Kevin Yen) and November 14 (by jewellery company Rust Belt Creations) want to use the phrase on clothing items. Another application, filed November 12 (also by Rust Belt Creations) plans to sell decals and stickers. And an application filed on Wednesday (by William Grundfest, a television show producer known for “Mad About You”) plans to use “OK boomer” for live stage performances and lectures.

The other applicants did not immediately respond to requests for comment.

Gone viral

In light of the phrase’s popularity, it’s not likely that any of the applications will be approved, said Josh Gerben, a trademark lawyer and founder of Gerben Law Firm, who noticed the filing by Fox Media on Monday.

“I think they are all very likely to meet the same fate, which is the USPTO will issue what is called a widely used message refusal,” Gerben said in an interview, adding that the definition of a trademark “has to identify a single company or individual as a source of a product or service.”

Once something like a meme goes viral and is widely used by people, it cannot legally function as a trademark, he said.

Kiwi MP Chloe Swarbrick, 25, who threw out the 'OK Boomer' retort when heckled recently.
Kiwi MP Chloe Swarbrick, 25, who threw out the ‘OK Boomer’ retort when heckled

It will typically take the office around four months to deliver a decision on the applications, Gerben said, but a pending application should not stop a company from beginning work.

“There is no requirement under US law to own a trademark registration to make a product under a name,” he said.

It’s unlikely that merchandise sellers will have any issues selling “OK Boomer” gear, he said, but none of them will be able to stop the sale of competing products.

Attempts to trademark popular cultural phrases are not new.

Earlier this year, Cardi B filed an application to trademark the catchphrase “Okurrr” to use on clothing and paper goods. It was denied over the summer, according to CNN.

LeBron James met the same fate when he tried to trademark “Taco Tuesday.” In its rejection in September, the office said the phrase was “a commonplace term, message or expression” that is widely used.

While Gerben said he expected to see other applications to trademark “OK boomer,” he noted that viral memes are short-lived.

People filing trademarks are typically hoping to hit a gold mine, he said.

“People are only going to want their ‘OK boomer’ shirts in likelihood for a little while,” he said.

The New York Times

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