Nine Entertainment Co’s The Age and The Sydney Morning Herald were the most-read publications across print and digital in Sydney and Melbourne in September, surpassing their News Corp rivals.
The Herald‘s audience over the month totalled 7.57 million, making it the most-read news title in the country while The Age had 4.34 million readers on Enhanced Media Metrics Australia data supplied by news lobby group NewsMediaWorks. NewsMediaWorks’ founding members include Nine, News Corp and Seven West Media.
The second most-read title was News Corp’s The Daily Telegraph with 4.8 million readers, with Melbourne’s Herald Sun read by 4.21 million and national title The Australian‘s audience totalling 3.42 million.
The Australian Financial Review had 2.49 million readers.
Nationally news media was read by 17.6 million people aged over 14 in September, or 94 per cent of the population, with digital news read by 15.5 million and print by 13 million. There is some cross-over in these figures.
The rival news organisations joined forces in October, to tell their millions of readers about legislation that restricts press freedom, for the newly launched Your Right to Know campaign.
NewsMediaWorks chief executive Peter Miller said in a statement that the brands focused on in-depth articles in a “premium” environment.
“News media continues to attract and retain large audiences for this reason,” Mr Miller said.
“There is no more trusted media channel in the country than news media, both in print and digital channels.”
The West Australian and The Sunday Times had a total audience of 3.36 million over the month, The Courier-Mail had 3.01 million, The Adelaide Advertiser was read by 1.7 million people and The Canberra Times 976,000.
Source: Thanks smh.com