Big-name retailers band together to donate profits to bushfire appeal

A group of high-profile retailers have joined forces to raise funds for the bushfire appeal, pledging to donate 100 per cent of all profits made on Thursday’s sales to the Red Cross.

Over 45 local and international merchants pledged on Wednesday to donate all profits from the following day’s sales to bushfire victims in what they said was an effort to make a “real difference” as part of what they have dubbed as the “All In” initiative.

A coalition of 45 local and international retailers have pledged all profits from Thursday's sales to the fire appeal.
A coalition of 45 local and international retailers have pledged all profits from Thursday’s sales to the fire appeal.

Participating brands include Afterpay, The Iconic, Stussy, Lacoste, eBay, Lee Jeans, Temple and Webster, Wrangler, Ugg and General Pants, along with a host of other retailers. The entire cohort has a collective network of over 1000 stores.

Funds raised from sales on January 9 will go towards improving the wellbeing of people in evacuation centres, providing emergency grants and supporting ongoing disaster education and training.


The companies will also be taking additional donations from customers both online and in-store.

“The size and scale of these fires in many parts of Australia is unprecedented. But so is the incredible wave of support we’ve seen from people and businesses around the country and overseas,” said Belinda Dimovski, head of engagement and support at Red Cross.

Australia’s largest retailers have also made significant contributions to the bushfire appeals. Electronics retailer JB Hi-Fi has donated $150,000 and will match all donations made by staff, and Premier Investments-owned Just Jeans has donated $250,000.

Similarly, department store Myer donated $150,000 and Super Retail Group, owner of Rebel Sport and Supercheap Auto, contributed $250,000. Outdoor retailer Kathmandu will donate $20,000 worth of products to the Red Cross and is also matching customer donations.

Woolworths and Coles have also pledged significant amounts, with Coles donating $3 million in gift cards and Woolworths contributing the same amount in direct and customer donations.

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