Australians are more likely to be shopping from their beds than in shopping centres, as the COVID-19 pandemic speeds up the shift to online retail.
That is the finding of a national survey of 1256 people by Catalyst Research, commissioned by cashback platform Cashrewards.
It found 57 per cent of respondents were trying to avoid retail stores because of COVID-19.
For many people, this prompted a shift to online shopping – before the pandemic, 22 per cent of respondents shopped online regularly and this has risen to 33 per cent.
The research found 54 per cent of people were shopping from bed during the pandemic. Meanwhile, 33 per cent were going to shopping centres, only slightly more than the 28 per cent who reported shopping from the toilet. One in four were shopping from the pub and one in five from the gym.
Busy families with children at home and people under the age of 45 were the most likely to say convenience and enjoyable new brands would keep them shopping online in the future. Women aged 65 and over were the most likely to have increased online shopping during the pandemic but this was driven more by concerns about the virus than enthusiasm about the e-commerce experience.
Many of the changes look set to stay; 50 per cent said they would not return to their old habits when a vaccine is available, while 28 per cent said they did not expect to ever go back.
Joanna Mendelssohn, a retired academic from Dulwich Hill, said her shopping habits had changed for good.
She previously bought whisky from a shop in Double Bay and cosmetics from David Jones in the city and was buying both online now. She also recently bought a washing machine online but she tended to go online with a mission to buy something specific rather than to browse.
Ms Mendelssohn has also ditched her regular trip to Broadway Shopping Centre in Glebe, which has Coles, Aldi, Harris Farm, Kmart and specialty retailers. Instead she is doing a lot more shopping at the Dulwich Hill shops.
“I just walk up the hill and there’s a lovely IGA, there’s a fantastic butcher, lots of cafes, where you can sit down and have an outdoor coffee, and a friendly branch of Gleebooks,” she said.
“I have a dog and I live in an apartment so I have to go out every day. I can’t see myself ever going back to the city except to go to the art gallery.”
GraysOnline chief executive Chris Corbin said there was an initial spike in online shopping in April-May but the trend had persisted. The online retailer’s web traffic was still double what it was at the same time last year.
“It’s still continuing to stay strong, which tells me that it’s going to continue on that path even post-pandemic outside of Victoria,” Mr Corbin said.
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Source: Thanks smh.com