Salesforce rumoured to be in talks to buy Slack is considering acquiring workplace chat tool Slack Technologies, according to a person familiar with the matter.

Slack shares surged as much as 34 per cent while the news weighed on Salesforce, which fell as much as 5 per cent.

Technology giant Salesforce is reportedly in talks to buy Slack.
Technology giant Salesforce is reportedly in talks to buy Slack.Credit:Bloomberg

The companies have been holding talks and could announce a deal as soon as next week, the person said. A deal hasn’t been finalised and could still fall apart, the person said, asking not to be named because the matter is private.

Representatives for Salesforce and Slack couldn’t immediately be reached for comment.


The Wall Street Journal first reported on the discussions.

Acquiring Slack, which has a market valuation of almost $US22 billion ($30 billion) following reports of the talks, would be Salesforce’s biggest deal ever, according to data compiled by Bloomberg. The San Francisco-based company, led by Marc Benioff, last year acquired Tableau Software in an all-stock deal valued at $US15.3 billion.

“Smart move by Benioff,” especially if he uses stock, said Anurag Rana, an analyst at Bloomberg Intelligence. “It helps both and Slack compete more aggressively with Microsoft.”

Slack soared to an intraday high of $US39.73. The stock has fluctuated this year as the pandemic’s effect on businesses has spread to its customer base. Shares plummeted 19 per cent in September after the company’s quarterly billings fell short of analysts’ estimates, as its small- and mid-sized business customers cut spending budgets. The San Francisco-based company went public via a direct listing in 2019.

Salesforce, which makes the US’s dominant sales-tracking software, slid as much as 5.4 per cent. It has climbed about 60 per cent this year for a market valuation of $US227 billion.

Kirk Materne, an analyst at Evercore ISI, said that Salesforce’s shares were down because this was “not the right target, nor the right time.”

Salesforce CEO Marc Benioff. The deal would be the company's biggest-ever and comes after it acquired Tableau last year.
Salesforce CEO Marc Benioff. The deal would be the company’s biggest-ever and comes after it acquired Tableau last year.Credit:Bloomberg

“While there is some strategic rationale for this combination, we expect most investors will view the deal as a ‘reach’ in order to buy some growth” in 2021, Materne wrote in a note on Wednesday.

Salesforce is hosting its annual Dreamforce conference next week, which will be virtual because of coronavirus restrictions. The event for customers, partners and employees will be a showcase for the software maker’s future products and strategy roadmap. Dreamforce is the largest software conference in the world and Benioff will give his highly anticipated keynote address on Wednesday.


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