The Age reached more than 5 million readers in September, making it the most popular Melbourne masthead as the state scrutinised its hotel quarantine program, an inquiry which led to the resignation of Health Minister Jenny Mikakos and put further pressure on the Daniel Andrews government. The Age had 5.39 million readers, making September the best result for the masthead since Enhanced Media Metrics Australia began.
New data shows that 4.8 million of The Age’s audience read the newspaper online, while 1 million read the paper in print.
The Age’s closest Melbourne rival, The Herald Sun, had 4.3 million readers across digital and print.
The Age’s sister masthead The Sydney Morning Herald is the biggest in the country, with more than 9 million readers. In the same period The Australian Financial Review, which is owned by Nine Entertainment Co (the owner of this masthead), had an audience of 3.1 million.
EMMA is collated by industry group Premium Content Alliance, whose members include publishers such as Nine Entertainment Co (owner of this masthead), News Corp and Seven West Media.
Source: Thanks smh.com