The Sydney Morning Herald remains the country’s largest masthead with more than 9 million readers in September.
The Herald reached 9.24 million people in print and digital in a month where readers were informed by Australia’s deepest recession since the Great Depression, the NSW government spat over a policy designed to protect koala habitat and an investigation by Nick McKenzie and Chris Masters revealed that the landmark war crimes Brereton inquiry identified a small group of rogue SAS soldiers as responsible for murder of unarmed prisoners and defenceless Afghans. It was also the month when Westpac was slapped with a $1.3 billion fine for breaches of anti-money laundering laws and a failure to stop child exploitation payments.
A majority of The Herald’s readers were digital – 8.7 million – while 1.49 million read the news in print.
News Corporation’s The Daily Telegraph reached an audience of 4.4 million, while News Corp’s national masthead The Australian had 4.5 million readers in the same month.
The Australian Financial Review, which is owned by Nine Entertainment Co (the owner of this masthead), had an audience of 3.1 million.
The Herald’s sister masthead The Age led the Melbourne market, with more than 5 million readers.
EMMA is collated by industry group Premium Content Alliance, whose members include publishers such as Nine Entertainment Co (owner of this masthead), News Corp and Seven West Media.
Source: Thanks smh.com