A mum-of-four has revealed how she has sold up to $30,000 worth of DIY lash and eyebrow kits each week to women stuck at home during Australia’s lockdowns.
Luxe Lashes entrepreneur Jean Peters, 28, told FEMAIL she initially developed the at-home kits for time-poor mums and people who can’t afford regular trips to the beautician.
But since the first Covid lockdowns in March 2020, the Perth businesswoman has seen huge spikes in sales from locked-down areas as women search for ways to keep up their appearances while beauticians are forced to close.
‘It has been amazing because now lots of women are coming to us because their salons are closed and they need to maintain their look,’ Jean said.
‘Women who never would have thought about doing their own lash lifts and brow laminations have had to.’
Like most businesses across the country, the first round of lockdowns came as a surprise. But Jean took advantage of the ‘new normal’ and developed an eyebrow kit to sell alongside her eyelash range.
‘Last year sales went up 1400 per cent some weeks, it was incredible and we absolutely did not expect it,’ she said.
‘We realised people would also need something for their eyebrows so we brought out the lamination kit – which works in a similar way and is now one of our top sellers.’
In August, when the NSW Government announced the extension of the state’s lockdown, Jean sold $27,000 worth of kits almost overnight.
Each eyebrow kit can be used for five applications – or for about six months.
‘The instructions are super clear and are step-by-step so anyone can use them, which is why they have been so popular,’ she said.
‘There are cheaper Chinese ones available but I think people are more comfortable using locally made products on their faces.’
Jean developed Luxe Lashes for two years before launching the business in 2018, when she was juggling her accounting degree while caring for her two young children.
‘I wanted every woman to have access to beautiful eyelashes, that’s how this all started,’ she said.
The busy mum said even if she could afford $100 lash extensions and regular $80 in-fills as a university student, she couldn’t make the time for them with her parenting duties.
‘I am super proud because I created this all by myself but I am still always open to making the product even better,’ she said.
Luxe Lashes now have seven staff who operate out of a warehouse in Perth and are looking forward to being available in a national retail store by the end of the year.
What are lash lifts and brow laminations?
Essentially a perm for your natural lashes, this relatively low-maintenance process lifts and curls lashes long-term by relaxing the hair bonds and resetting them for up to 8 weeks.
Brow lamination takes your unruly or thinning brow hair and smooths it out while also lifting the hair in a more vertical direction. Giving the brows a tidy and polished look got up to 8 weeks.
Source: Thanks msn.com